Machine generated contents note: ch. 1 The Android Application Business -- The State of the Android Market -- The Origins of Android -- Android vs. iOS -- Porting Difficulties -- Examples of Cross-Platform Development Tools -- Getting Started As an Android Developer -- The JDK -- The Android SDK -- The Eclipse IDE -- How to Use Your Own Android Device As an Emulator on Eclipse -- Summary -- ch. 2 Questions to Ask About Your Android Application -- How Android Gives Developers the Tools to Succeed -- Deciding What to Build -- Creating an Original Application -- What Do You Want Your App to Do? -- Is the Application Simple to Use? -- What Problem Does Your Android Application Solve? -- Who Is Your Target Audience? -- What Category Will This Application Go Under? -- Has Someone Already Done This Before? -- What Are You Going to Call Your Application? -- Where Do You Want Your Application to Run -- What You Need to Do, Legally, As an Application Developer -- Copyrights -- Trademarks -- Protecting Your Trade Secrets -- Is a Patent Right for You? -- Summary -- ch. 3 You're Not Selling an Application, You're Selling a Culture -- The Definition of Culture -- Defining Your Culture -- Creating a Style That Is Unique -- The Icon -- Logo -- User Interface -- Your Application's Web Site -- Setting Up Your Web Site -- Summary -- ch. 4 Marketing Your Android Application -- How Did You Hear About Your Android Applications? -- Word of Mouth: Your Best and Worst Marketing Strategy -- Creating a Marketing Plan for Your Android Application -- Who Are You Going to Tell About Your Android Application? -- Blogs -- Printed Journals -- Social Networking -- Other Methods of Spreading the Word for Your Application -- SEO Tactics -- Public Relations -- Sales Goals -- Scheduling Your Launch -- Summary -- ch. 5 How to Promote Android Applications Within Android Applications -- Setting Up Your Application for Reviews -- Timing Is Everything -- Sharing an Application on a Social Network -- Cross-Promotion: One Application Sells Another -- Social Gaming Platforms -- Summary -- ch. 6 Marketing the Free Application -- Developing a Lite Version of Your Application -- Free For Now -- Differences Between Free and Paid Applications -- When to Ask Your Users for an Upgrade -- Advertising on Your Free Application -- AdMob -- Mobclix -- Affiliate Programs -- Summary -- ch. 7 In-App Billing: Putting a Store in Your Application -- When to Use In-App Billing -- Types of In-App Billing -- In-App Billing for Android -- Examples of In-App Billing -- Setting Up Your Application for In-App Billing -- How to Install the Sample -- Installing In-App Billing Without the Demonstration -- Summary -- ch. 8 The Prerelease Guide -- Getting the Word Out on the Release Date on Your Official Web Site -- Web Site Presence -- Increasing Your Blogging About Your Application -- RSS Feeds and Followers -- Spreading the Word Through Social Media -- Twitter -- Facebook -- Making a Video -- Writing a Press Release -- Format for a Press Release -- Example of a Press Release -- Employing Other Creative Marketing Strategies to Reach Your Audience -- Summary -- ch. 9 Publishing to the Android Market -- Is This Your First Android Application? -- What to Do Before You Submit to the Android Market -- How to Obtain a Screenshot of Your Android Device -- Selecting the Proper Screenshot -- How to Create a Distributable File -- Creating an APK File Using Eclipse -- Creating an Account on the Android Market -- Uploading Your Application -- The App Is Published, Now What? -- Summary -- ch. 10 Best Launch Day Ever -- Deciding Whether to Have a Beta-Testing Phase -- You Have a Million Calls to Make -- Sending Out Press Releases -- Giving Your Media People a Complimentary Copy of Your Application -- Setting Up a Press Room on Your Web Site -- Using Third-Party Press Release Distribution Services -- Get Your Paid Search On, If You Dare! -- Getting the Word Out on Your Social Networks -- The Season for Your Application -- Considering a Temporary Giveaway -- Getting Your Application a QR Code -- Breaking Out of the Box -- Summary -- ch. 11 Keep the Application Fires Burning -- How Will You Change? -- Following New Technology -- Figuring Out the Season for Your Application -- How to Update Your Android Application -- Using Google Statistics -- Attending Conferences -- The Price -- When to Do a Price Increase -- When to Do a Price Decrease -- Summary -- ch. 12 Programming in Android with the Eclipse IDE -- Setting Up the Eclipse IDE to Work with the Android SDK -- Starting a New Android Project -- What You Will Notice About Your Android Project Structure -- Uploading the Icon and Background for Your Android Application -- How to Replace the Default icon.png File -- How to Set a Background -- Understanding Java SE -- Objects -- Methods -- Inheritance -- Interfaces -- The Package Declaration -- Getting Your Program to Do What You Want -- The Android Developers Web Site -- Stack Overflow -- Other Ways to Find Programming Answers -- Handling Errors in Eclipse -- Running Applications on Eclipse -- Creating an Emulator -- Running Your Application on Your Emulator -- Example of an Android Application -- Summary.
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